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Problem :

We worked on a year-long campaign from January to December 2021 with the main objective of raising awareness among women about the benefits of using Beesline skin care products, while increasing sales.

Our marketing objectives for the campaign were twofold. Firstly, we aimed to create awareness of the campaign itself . Secondly, we aimed to increase sales and profits by 15% by the end of December, achieving this by increasing Beesline's market share from 40% to 55%.

To achieve these goals, Beesline aimed to make its products widely known and highly valued among consumers, indirectly encouraging them to buy. The ultimate goal was to increase sales and establish Beesline as a trusted and respected brand.

In terms of advertising goals, our main objective was to reach as many consumers of Beesline products as possible through various advertising promotion techniques. We aimed to make the brand a household name by demonstrating the positive effects and experiences of influential personalities through commercials and promotions. Our goal was to achieve a minimum 15% increase in sales by the end of the campaign.

Solution :

To ensure that Beesline's advertising messages reach their target audience, we have selected various media outlets including Facebook, Google and Instagram.


In terms of timing strategy, we carefully considered the nature of Beesline products, which are designed to protect and care for the skin. Based on this, we decided to focus our advertising efforts on the summer months of July, August and September, when the skin is most vulnerable to the harmful effects of the sun. In addition, we chose February to prepare the skin for the upcoming summer season and March to coincide with Mother's Day, as we wanted to encourage mothers to take care of their skin.

While skin care is important all year round, it's true that skin care sales are typically higher during the summer months when skin is most exposed to the sun's harmful rays.


Finally, we also looked at geographic strategy, focusing our efforts on specific cities with high population density and proximity to the sea. People in these cities tend to spend more time outdoors in the summer, which increases demand for skin care products.

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